YMCA Downtown Seattle
Our team worked closely with the staff at the Downtown Seattle YMCA to create and implement an energetic prototype program of branded graphics, messaging and wayfinding.
The design team implemented several strategies that welcome the community and transform the environments using colorful branded messaging and large-scale imagery. Floor to ceiling photographic murals of hikers, the Olympic Sculpture Park and active families spark local connection and inspire a healthy lifestyle for all ages. Large-scale YMCA messaging create lively visuals throughout; including walls, doors and elevators. The contemporary YMCA brand was sensitively integrated into this historical building.
